Fair Trade VS Direct

Fair Trade Standards

• Coffee is purchased exclusively from cooperatives.
• A predetermined minimum price per pound is paid to the cooperative.
• Access to credit provided by the roaster.
• Price premium promotes community development.
• Child labor, forced labor, and workplace discrimination are prohibited.
• Growing practices that promote environmental sustainability are required.
• Certification provides transparency of relations between buyers and cooperatives.

Direct Trade Principles

• Coffee purchased from a range of farm structures and individuals farmers.
• Price paid per pound goes directly to the farmer.
• A close relationship with producers improve quality and increase value.
• Direct, ongoing, sustained contact between buyer and producers.
• Improves economic sustainability of small farms and producers.
• Guarantee social sustainability of producers.
• Encourage environmental sustainability and community development.
• Complete transparency.

Related links: http://www.pbs.org/food/features/lexicon-of-sustainability-fair-trade-vs-direct-trade/